Video

Patient Recruitment

1. Reduce the risk – select you tools with care

The last thing one wants to encounter in a clinical study is a delay. Recruiting patients is thought of as the process that can cause the most pain.

NORMA A/S  has experience from more than 400 studies across almost every therapy area. Susanne Fugmann, Country Manager in Denmark, gives her advice on a route to success. Susanne addresses the challenges in understanding the dynamics in making eligible patients part of a study.

Slide on effective recruitment process

Successful recruitment and retaining subjects depend on aligning expectations, which to a large degree relies on your ability to communicate efficiently to patients, investigators and the community.  NORMA A/S realizes that the sponsor measure us against our performance, hence for some assignments we might recommend the sponsor to consider alternative tools to secure ultimate efficiency.

Effector Communications is Health Care- and Life Science Consultants. Elisabeth Ludvig, partner, gives her insight to an option for attracting attention and to find motivated patients and physicians who stay along for the duration of the study.

Presentation on communication and recruitment